Coradiant Inc., a leader in Web Application Performance Management, today announced the immediate availability of Analytics In A Box, powered by Coradiant technology, a secure, turn key appliance that passively taps and collects Web traffic data and provides complete reports via Google’s Urchin Web analytics software, which is tightly integrated with the appliance. Organizations benefit from a lower total cost of ownership, and quicker access to market intelligence via on-demand analytics. IT operations are streamlined by eliminating log file maintenance and reducing JavaScript tagging. Analytics In A Box deploys behind corporate firewalls; data is securely stored within the appliance, reducing privacy and security concerns.
Analytics In A Box provides a comprehensive view into customer Web site interaction, and insights into online conversion outcomes. Analytics capabilities are substantially enhanced through access to a richer data model and customizable reporting solutions. A complete set of dashboards for executive consumption, as well as access to granular data allows deeper insights into marketing optimization, site performance, content optimization, conversion behavior and navigational analysis.
“Coradiant’s unique appliance approach to Web analytics makes deployment and ongoing operation efficient and secure,” said Avinash Kaushik, industry expert and author of ‘Web Analytics 2.0’ and the best selling ‘Web Analytics: An Hour A Day.’ “Web analytics is a critical part of Web strategy as it yields great insights into user behavior. Delivering the high value of Google Urchin software in an appliance form enables more organizations to take advantage of these insights faster.”
Analytics In A Box leverages Coradiant’s TrueSight technology platform and provides a flexible analytics solution for marketers’ urgent analytics needs. Marketing gains immediate availability of marketing campaign data resulting in faster, more flexible decision making. IT professionals can easily support and manage the analytic capabilities in a secured IT infrastructure with minimal application tagging and no log file maintenance. QA cycles formerly needed to test tag implementations are eliminated resulting in immediate resource savings.
“Analytics In A Box offers our Web analytics clients a powerful, simple and secure solution at a fraction of the cost of other solutions. It removes the dependence on log rotation and maintenance while reducing page tagging. Less effort is required to take action on the business intelligence contained in Web analytics reports,” said Leslie Friedrich, president, Friedrich Software Resources, LLC, a leading Google Analytics authorized consultancy. “Marketing gets the information about site visitors it needs and IT has a secure environment for Web analytics that is cost-effective to maintain.”
“Coradiant’s core technology enables precise, real-time analysis of user interaction and makes the deployment and operation of Web analytics easy, secure and manageable,” said Ali Hedayati, president and COO of Coradiant. “This partnership empowers Web analytics with a complete view of the end-user which is imperative for managing online business processes.”
About Urchin Software from Google
Urchin is the “run-it-yourself” version of Google Analytics, and is intended for large enterprises, intranets, and Web hosting companies. Urchin is available from authorized resellers worldwide. More information is available at urchin.com.
About Coradiant
Coradiant is the leading provider of equipment used to manage, optimize and troubleshoot Web applications. Coradiant’s award-winning TrueSight® products use customer metrics gathered from each Web user visit as their primary data source for IT management. Coradiant Web Performance Management products are deployed in hundreds of leading organizations and Fortune 500 companies including software as a service (SaaS), e-commerce, entertainment, finance, insurance, healthcare, and education. Coradiant is headquartered in San Diego. For more information, please visit Coradiant.com.
