Camera phone users have a new way to connect, share photos and find out what’s going on nearby using cell phones and WHERE (www.where.com), a new photo sharing service from uLocate. With the explosion of camera phones and WHERE, people can now connect in a unique way, as millions of users become producers of mobile user-generated content.
WHERE users can find new events nearby, see what their friends are up to and contribute their own content from their mobile phone or the WHERE Web site. WHERE photos and content are organized by cities, schools, hangouts, events and people. Photos are displayed in interactive slideshows which, with WEB 2.0 standards, can be placed into any external blog, Web site or even a MySpace profile, letting WHERE users interact with users on popular social networking sites.
The 15-25 age group, sometimes referred to as Generation Y or Millenials, is 57 million strong. Roughly 84% have cell phones and 47% will have camera phones in 2006. Representing a purchasing power of $172 billion per year, Generation Y will be 32% of the population in 2010.
“WHERE enables a new kind of self-expression that informs, entertains and connects people through the media they create,” said Walt Doyle, President and CEO of uLocate Communications. “People between 15 and 25 are ahead of the curve when it comes to adopting new wireless applications, as evidenced by how quickly they embraced texting and person-to-person picture messaging. By converging the Internet and mobile communications, we’re giving Generation Y the power to express their creativity in new ways and stay connected wherever they are.”
About WHERE.com
WHERE.com is a mobile photo sharing service that lets its users snap and share photos and stay connected to their friends from the Internet or from their cell phone. It combines the networking power of the Internet with the explosive growth of camera phones to let people share information no matter where they are.
About uLocate Communications, Inc.
uLocate Communications, Inc. (www.ulocate.com) is a leader in consumer location-based services. Its proven technology platform powers award winning services like MapQuest Find Me and direct to consumer services like WHERE.com. uLocate’s leadership team launched some of the most recognized Internet brands like CNET, ZDNET, MapQuest and Game Spot and pioneered early mobile applications with the introduction of the uLocate Buddy Finder in early 2002.
