WXKS-FM KISS 108 announced today it has selected Enpocket, to power its stations’ mobile programs including a listener “Text Club in a pilot mobile interactive wireless test.
The WXKS mobile wireless program includes:
- “DJ Dashboard” – Listeners can use text messaging to communicate with KISS DJs to respond to ad hoc polls, make requests, answer trivia questions and other exchanges. This provides a means for listeners who are mobile to immediately interact with their local stations’ broadcast.
- “Text Club” – KISS Listeners can sign up to receive alerts, special promotions, exclusive invitations, win prizes and more.
“Today’s listeners want to be even more intimately involved with their radio stations. Technology now allows us to utilize the instantaneous features of mobile to build on our strong listener relationships,” Said Jake Karger, Market Manger for the Boston radio cluster. “It gives our listeners a whole new way too get actively involved in local radio.”
“Our experience with leaders in the radio sector has proven that mobile programs, when done right, can build a more loyal radio listener base and even create a substantial new revenue stream,” said Mike Baker, President and CEO of Enpocket. “Enpocket’s solution will help WXKS grow their audience while empowering listeners to interact and engage with the KISS 108 brand in a powerful way.”
About Clear Channel Radio Boston
Clear Channel Radio Boston broadcasts locally on AM, FM and HD2 digital frequencies as well as online. Catch the best radio and online video programs in Boston on 107.9, WXKS FM, KISS 108-2, www.KISS108.com.
