WXXL today announced that Orlando listeners now can text their song requests with their mobile phones using Enpocket technology to power interactive mobile programs. New features include a Song Request program, where listeners use SMS text messaging to purchase three song requests for 99 cents. Listeners also receive an SMS notification 15 minutes before each song reminding them to tune in to hear their request.
“We’re thrilled to offer our listeners a new, convenient way to interact with WXXL,” said Linda Byrd, Market Manger for Clear Channel’s Orlando Radio cluster. “This text solution ensures that we’re giving our listeners exactly what they want. It’s intimate technology, a personal way for our listeners to communicate with our station.”
“Enpocket lets WXXL listeners customize their listening experience no matter where they are,” said Mike Baker, President and CEO of Enpocket. “Their cell phones let them turn WXXL into a personal jukebox.”
Future technology through Enpocket will allow WXXL listeners to participate in “text clubs,” sign up for alerts and promotions, and enter sweepstakes. “There’s also possibilities for a “DJ Dashboard,” where listeners can use text messaging to communicate with DJs to respond to ad hoc polls, make requests and answer trivia questions in our future, added Byrd.”
About Clear Channel Radio Orlando
Clear Channel Radio Orlando operates six stations in addition to WXXL-FM. WJRR-FM, WMGF-FM, WRUM-FM, WTKS-FM, WQTM-AM and WFLF-AM. Clear Channel Radio, the largest operator of radio stations in the United States, provides advertisers with a coast-to-coast platform of more than 1200 stations. Broadcasting across all 50 states and the District of Columbia, Clear Channel programming reaches more than 110 million listeners every week. Advertisers spend nearly 20% of their radio advertising dollars with Clear Channel.
