Leading Influencer And Social Platforms Mavrck And Later Unite
Boston, MA, April 27, 2022 — Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it will join forces with Later, the leading social media marketing and commerce platform for small business owners and creators. The combination was funded with a $135 million strategic investment by global growth equity investor Summit Partners and represents a follow-on to the firm’s December 2021 $120 million investment in Mavrck. Later will continue to operate as a standalone product and business unit, while working together with Mavrck to solve creator measurement and Continue reading →