Enpocket, the leading provider of mobile marketing services, is to deploy its Enpocket Engine for a major Txt to Win campaign for Vittel Natural Mineral Water. The campaign breaks in stores across the country this week. Launching ahead of the London Marathon, to which Vittel is the official water supplier, the campaign focuses on marathon world record holder, Paula Radcliffe. Consumers who text RECORD BREAKER to a dedicated short code are entered into a draw for a round the world holiday for two centred
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