Press Release Archives

Enpocket and O2 launch MMS Insight, the first MMS advertising service… 4 brands including First Direct already signed as charter marketers

  Enpocket, the mobile marketing specialist, has teamed up with O2 to launch MMS Insight – the first major study of how marketers can benefit from use of photos, music, colours, logos and animation in advertising to consumers’ mobile phones. MMS Insight is a research programme that gives marketers the opportunity to test a variety of MMS campaigns to selected, opted-in, O2 MMS users. Extensive research will give each marketer detailed understanding of how MMS marketing should best be employed for their brand, whilst benefiting Continue reading →

OutStart Teams with WebEx to Offer Best-in-Class LCMS, Web Communications, LMS and Software Simulation Functionality

OutStart, provider of the only proven, content-centric software product family for learning, has teamed with real-time Web communications services leader, WebEx Communications, to offer a comprehensive learning and real-time online classroom solution. Through this relationship, companies can buy an integrated solution that combines OutStart’s market leading learning content management system (LCMS), learner management system (LMS) and software simulation functionality, with WebEx’s real-time online classroom and online meeting capabilities. The combined functionality meets growing market demand from organizations looking to acquire comprehensive learning technology as an Continue reading →

MMA re-elects Jeremy Wright, co-founder of Enpocket, as Chairman

  Jeremy Wright, co-founder of Enpocket, has been re-elected Chairman of the UK Mobile Marketing Association for the second successive year. The position also gives him a seat on the MMA Europe board. Commenting on the appointment, Jonathon Linner, CEO of Enpocket, said: “We are delighted that our peers in the industry have recognised the pivotal role that Jeremy has played in developing the industry’s first comprehensive Code of Conduct and best practice guidelines. The UK MMA’s pioneering work, which leads the international community, defines Continue reading →

Enpocket signs Wegener in exclusive wireless media and technology deal through to 2005

Enpocket, the leading wireless media services company, has been appointed by Wegener Consumer Lifestyle, one of the UK’s largest direct marketing service providers, to represent its mobile media lists. The 18-month exclusive technology and media deal sees Wegener (formerly the Consumer Surveys part of the Dudley Jenkins Group) join the wide ranging portfolio of premium media owners Enpocket represents, which includes O2, Emap, NHS, Shazam, Unideal, Lycos and Premium TV. Enpocket will offer marketers opportunity to target over 400,000 consumers who have opted in to Continue reading →

OutStart Announces 8th Consecutive Quarter of Record Revenue

OutStart, provider of the only proven, content-centric, integrated software product family for learning, today announced that it earned record revenue during the third quarter of 2003. Highlights for the quarter included: Total revenue increased by 147% when compared to total revenue in the third quarter of 2002, OutStart’s eighth consecutive quarter of sequential growth. OutStart debuted as a “Visionary” in the 2nd-Half 2003 LMS Magic Quadrant Research Note, an update of the Gartner Magic Quadrant report covering learning management systems. This is a result of Continue reading →