Enpocket and O2 launch MMS Insight, the first MMS advertising service… 4 brands including First Direct already signed as charter marketers
Enpocket, the mobile marketing specialist, has teamed up with O2 to launch MMS Insight – the first major study of how marketers can benefit from use of photos, music, colours, logos and animation in advertising to consumers’ mobile phones. MMS Insight is a research programme that gives marketers the opportunity to test a variety of MMS campaigns to selected, opted-in, O2 MMS users. Extensive research will give each marketer detailed understanding of how MMS marketing should best be employed for their brand, whilst benefiting Continue reading →