Westwood One Further Solidifies Its Position in Mobile Advertising
Westwood One (NASDAQ: WWON), the network radio provider which also distributes news, entertainment and traffic content via a number of mobile applications, is pleased to announce a new partnership with Nexage, a leading provider of mobile advertising yield optimization solutions. As part of the agreement, Westwood One will implement Nexage’s AdMax system which will help the Company better serve its national mobile advertisers and help its affiliated mobile partners (newspapers, radio and television stations) better serve their local advertisers. “As more consumers access our programming Continue reading →