Enpocket and i-movo enable groundbreaking mobile voucher campaign for BP Wild Bean Cafés
Enpocket, the Intelligent Mobile MarketingTM company, and i-movo have teamed up to launch a groundbreaking mobile marketing campaign for BP that uses mobile vouchers to drive traffic into the service stations’ Wild Bean Cafés. The cross channel promotion invites customers to enter competitions to win satellite navigation systems and cash prizes. In return, every entrant is sent a voucher by text message for a free Wild Bean Coffee. The unique number within each message is keyed into the payment terminal at one of the 173 Continue reading →