Enpocket, the Intelligent Mobile MarketingTM company, today announced the availability of the Enpocket Marketing Engine (EME) 6.0, the latest version of its industry-leading mobile campaign management system. With this release, Enpocket enables mobile operators to target their marketing messages and manage their advertising inventory using demographic, transactional, behavioral, location and other advanced data parameters. “Mobile advertising is a potentially significant source of additional revenue for operators,” said Enpocket CEO Mike Baker. “With this release of our platform, we are enabling operators to leverage their data
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