Press Release Archives

Enpocket named ‘Best Mobile Marketing Provider’ by industry peers from across the globe

Enpocket, the Intelligent Mobile MarketingTM company, has beaten competition from around the world to take Best Mobile Marketing Provider at the September 2006 ME Awards, hosted by Mobile Entertainment magazine.   Enpocket was presented with the award at a ceremony at The Royal Garden Hotel in Kensington, London, topping a category that included companies from Europe, US and Asia. The award was voted for by over 300 independent industry figures who had to chose from the shortlist of Enpocket, Ipsh!, Flytxt, 12 Snap and others. This Continue reading →

Vivox™ to Provide Illusion Factory with Voice Services in Second Life

Vivox Inc., an innovator in integrated online voice communications, today announced that it has secured an exclusive deal with Illusion Factory to supply voice communications to its online community within Second Life. Illusion Factory has been a leader in entertainment marketing for 27 years and has produced the promotional campaigns for more than $5 billion dollars in Filmed, Televised and Live Entertainment including such high profile programs as Friends, ER, West Wing, The OC, and The Sopranos. Illusion Factory is entering the Second Life space Continue reading →

Enpocket puts operators in the driver’s seat for mobile advertising with EME 6.0

Enpocket, the Intelligent Mobile MarketingTM company, today announced the availability of the Enpocket Marketing Engine (EME) 6.0, the latest version of its industry-leading mobile campaign management system.  With this release, Enpocket enables mobile operators to target their marketing messages and manage their advertising inventory using demographic, transactional, behavioral, location and other advanced data parameters. “Mobile advertising is a potentially significant source of additional revenue for operators,” said Enpocket CEO Mike Baker.  “With this release of our platform, we are enabling operators to leverage their data Continue reading →

Enpocket’s Mobile Advertising Platform First in Industry to be Audited by ABC ELECTRONIC

Enpocket, the Intelligent mobile marketing companyTM, today announced that it is working with ABC ELECTRONIC to offer the world’s first ABC ELECTRONIC audited mobile advertising service.  This means that mobile operators and media owners using Enpocket will in future be able to provide buyers with independent traffic measurement, audience figures and greater transparency of their advertising properties.   All ABC ELECTRONIC certification is based on census based audit measurement techniques, as opposed to ratings or one-off research. This allows ABC ELECTRONIC to provide reliable data and Continue reading →