Press Release Archives

Enpocket and UCI use location targeting to drive football fans to the Pepsi free-kick Challenge

UCI Cinemas, Pepsi and Enpocket, the leading mobile marketing solutions provider, are using location targeting to invite football fans to the Pepsi free-kick Challenge that is currently taking place in UCI Multiplex cinema venues across the UK. Using the Enpocket Engine, UCI is sending out SMS messages to invite football fans to hit the Pepsi free-kick target and earn a chance to win an all expenses paid trip to train alongside Real Madrid’s star striker Raul. To coincide with the start of the football season, Continue reading →

Enpocket Mobile Media Monitor (UK) reveals wider and more sophisticated use of mobile technologies

Mobile phone penetration increases by more than 13% in 9 months MMS usage and camera phone penetration doubles Enpocket, the leading mobile marketing solutions provider, has unveiled the findings from the latest Mobile Media Monitor. The quarterly analysis from Enpocket Insight helps marketers and mobile network operators understand the changing patterns of mobile usage. The latest report shows that, contrary to popular belief, mobile phone penetration is still growing in the UK. Penetration is up from 72% in October 2003 when the first Mobile Media Continue reading →

CXO Systems Raises $7M Series B For Sales, Marketing, Product Devt

CXO Systems, which offers visibility software for senior managers, said it has raised $7 million in a Series B round of financing that closed last week. New investor Ironside Ventures led the up round, while new investor Cisco Systems Inc. participated, as well as previous investors GrandBanks Capital and Kodiak Venture Partners. The money from the round will be used for sales and marketing and to further develop the company’s existing product. Malcolm Frank, co-founder and chief executive of CXO Systems, said that the financing Continue reading →

CXO Systems Names Co-Founder Alok Batra CTO

A week after it announced a $7 million Series B round, CXO Systems, which offers visibility software for senior managers, said it has named co-founder Alok Batra chief technology officer. Prior to the appointment, Batra, 36 years old, served as vice president of engineering for CXO Systems. Previously, he co-founded Cofix in 1999, where he served as CTO and president. In his career, he also worked for Fujitsu Ltd. developing the Fujitsu NetSmart Network Management Product, for Digital Tools as chief architect, and for Godrej Continue reading →